Massage therapy is a natural treatment which has been performed since the beginning of time. Most people who have had a massage enjoy the whole experience. Sure, it can feel uncomfortable at first because of the tightness of your muscles. However, as the massage starts to penetrate these tight muscles, then it starts to relieve the tension and stiffness in the body. Massage therapy is most effective when received on a frequent basis. Massage chairs represent the automation of massage therapy and provide the most cost-effective means of obtaining it on a frequent and regular basis.